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Brian Applegarth is the Executive Director of the California Cannabis Tourism Association and Founding Partner of Enlightn. Brian is a cannabis tourism subject matter expert, educator and international speaker on the topic. He’s a sitting board member of CalTravel, an expert advisor to MMGY Global, and has led the advancement of cannabis tourism in California.

Beth Harris has over 17 years of advocacy and tourism marketing experience in both public and private sectors. As a well-respected leader, Beth strategically builds and maintains partnerships within associations and industries helping clients achieve ultimate success.



Brian Applegarth. 615.788.3142

Beth Harris. 916.505.9149


Brian Applegarth. BA@EnlightnStrategies.com

Beth Harris. Beth@EnlightnStrategies.com

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